I just got back from a convention in Chicago and QR Codes were all people could talk about.
These little codes contain a wide variety of information for your consumers.
There are some great ways that businesses and individuals are incorporating QR Codes into their advertising and marketing campaigns.
Highlight your personal brand: My husband came home a few weeks ago with his new business cards. On the back was a QR Code. This code links people to his LinkedIn page which features his blog, twitter and of course, his contact information. He’s been fantastic at building his personal brand so his clients get see the value he brings to the table with just one scan.
Building a database: QR Codes can easily help you build a database. By incorporating these codes into your traditional media you can provide special offers to these potential customers while building a database. Simply have them enter an email to “opt-in” before receiving their special offer. Like all campaigns make sure this offer is good, or you will quickly lose their attention.
Label yourself a resource: Have your code connect the potential customer to the “Top 10 Tips” on a given subject in your industry. For example, a realtor has a QR Code on their “FOR SALE” sign. This code could lead them to the details about the house on the market as well as the “Top 10 Tips” on home inspections. For someone interested in buying a house, you have now become a resource and they’ll keep coming back for more.
The way to use QR Codes is endless; make sure you utilizing it to the best of your ability. Find ways to retain these potential customers after they scan.
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